Online Marketing Strategy for Small Businesses
Do you really need an Online Marketing Strategy?
From our experience, very few businesses actually have an online marketing strategy in place. Some common reasons why usually include the following:
- We don't know how to put one together
- We don't have time to make one
- We don't need one
- We kind of have one, but don't really use it or stick to it
If you, or your boss, are guilty of using any of these answers, then it’s important for us to clearly communicate how detrimental this could be to the success of your marketing efforts.
Why is it Important?
For most people running a company in the 21st century, Online marketing strategies are an indispensable part of the business plan. While not every business requires some form of web marketing – a “mom and pop” shoe repair shop that does a steady business by word-of-mouth advertising from local residents, for example – any business that wants a broad customer reach can’t achieve financial success without it.
Online marketing is important because it aligns with the way consumers make purchasing decisions. Studies indicate that increasing numbers of consumers use social media and research online to carry out preliminary product and price research before making final decisions. Internet marketing enables you to build relations with customers and prospects through regular, low-cost personalized communication.
As commerce continues to “go global,” companies that do not have an easily found, accessible website – the cornerstone of web marketing – are missing out on the rest of the world that does not live in the same town or has never heard of their reputation. For businesses that don’t have a brand that’s a household name such as Coca-Cola® or Nintendo®, global visibility begins on the Web. But not before they’ve examined and implemented sound website marketing strategies.
Whether you currently run your own business, or are thinking about starting one – you need to know the top website marketing strategies in order to use the Web to its fullest potential and become a successful entrepreneur.
Course Dates, Location and Duration
- Group Discount: 10% p.p. min 4 persons and upREGISTER NOW
How to setup your Online Marketing Strategy
- Why online branding is important
- Know your audience
- Know and setup your key performance indicators
- Check out competitors
- Define Your Niche
- Create your online objectives
- Choosing marketing channels
- Develop your Strategy
- Choose your resources
- Develop, plan, execute, track, evaluate campaigns
- Online Marketing Tips
Your place in the course is confirmed by your payment. Introductory courses like these are intended for participants with no experience in the subject matter and are seeking beginner level training.
Down payments are recommendable to secure your place.
In the event that you cannot make it, please note that we do not refund your down payment.
Anthony Mezas is an experienced Internet Consultant/Internet Marketeer. He studied Interactive Media at HVA, Netherlands. Now he's very motivated to share his knowledge and experience.
Get a personalized, printed certificate
You can receive a Statement of Participation for this course — a personalized, printed certificate to show that you've taken part.
Participants will receive a link to this download course material.
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